LINCOLN, NEB. (August 27, 2026) - Hudl, the global leader in sports performance analysis and scouting, and leading national men’s and boys’ haircare franchise Sport Clips Haircuts, today announced a new regional and national partnership tied to the high school fall season. The multi-market campaign is designed to connect high school athletes and families with nearby Sport Clips locations through targeted advertising across the Hudl platform.
"From the beginning, Sport Clips was built around sports and being a part of the local community," said Christina Clarke, Chief Marketing Officer of Sport Clips Haircuts. "This partnership with Hudl is a natural fit. Youth athletes and their families already live on that platform during the season, and we want to be there with them, and be their easy, close-to-home go-to when they need a fresh look before game day."
The campaign combines geo-targeted rich media, dynamic mapping, display, video and high-impact creative to bring Sport Clips messaging directly into the content and experiences youth sports families already engage with on Hudl. Placements will run across the platform, including within athlete highlights, giving Sport Clips an opportunity to reach an actively engaged audience at relevant moments throughout the fall sports season.
“Hudl gives brands the ability to reach highly engaged sports audiences while also tailoring that reach to their communities that matter most,” Hudl VP of Media Adam Gouttierre said “We look forward to working with Sport Clips to bring together the scale of a national platform with the relevance of localized targeting to create a direct connection between youth sports families and their locations.”
The partnership reflects a shift among brands moving beyond broad-reach advertising towards audience-specific campaigns that combine contextual relevance with personalized targeting to drive measurable business outcomes. By placing location-aware creative within athlete highlights and other youth sports content, Sport Clips is creating a more direct path from digital engagement to in-store visits.
The Hudl and Sport Clips partnership will run throughout the fall season across multiple markets, supported by both regional and national campaign elements. With Hudl, Sport Clips is able to reach youth sports families at scale while maintaining local relevance needed to connect audiences with nearby locations.
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About Sport Clips Haircuts
Sport Clips Haircuts is headquartered in Georgetown, Texas. It was established in 1993 and began franchising in 1995. The sports-themed haircutting franchise, which specializes in haircuts for men and boys, offers online check in for clients, consistently ranks in the Entrepreneur “Franchise 500” and Top Franchises by Franchise Business Review. There are nearly 1,800 Sport Clips stores open in the U.S. and Canada. Sport Clips is the “Official Haircutter” of the Veterans of Foreign Wars (VFW), offers veterans preferential pricing on haircuts and franchises, and ranks #13 in the 2025 Top Franchise for Veterans list by Entrepreneur. Sport Clips provides “Haircuts with Heart” through its annual Help A Hero fundraiser that has contributed more than $16 million to the VFW; national partnership with St. Baldrick’s Foundation, the largest private funder of childhood cancer research grants; and other national and local philanthropic outreach. Sport Clips is a proud sponsor of NASCAR’s Joe Gibbs Racing team, Minor League Baseball (MiLB), and partners with local sports teams and organizations. To learn more about Sport Clips, visit sportclips.com.
About Hudl
Hudl empowers hundreds of thousands of teams globally to reach their potential, working with coaches, athletes and administrators at every level of sport. We equip teams with tools and insights to elevate performance, streamline operations, drive recruitment and deepen fan engagement. Our smart cameras capture every second of practices and games, powering the industry's ecosystem of film review, recruiting, scouting and more. Our trusted software layers data and analytics onto video to help athletes and teams reach their potential. And our platform helps every team create a stronger connection to their fans through livestreaming, athlete highlights, tickets and updates on all the information fans care about. Learn more at Hudl.com.