‘IT’S A GAME CHANGER’: SPORT CLIPS HAIRCUTS DEBUTS NEW BRAND PLATFORM AND NATIONAL CAMPAIGN REDEFINING HAIRCUTS FOR MEN
Created by independent ad agency Preacher, the comedic work suggests you can, in fact, have it all–especially if you’re watching sports while getting a haircut
AUSTIN, Texas (May 15, 2023)
Sport Clips Haircuts, the leading haircutting franchise that lets men and boys get coiffed and pampered while watching sports, is launching a new brand platform, campaign and tagline, “It’s a Game Changer,” that re-positions haircuts as something men get to do instead of something they need to do. Created in partnership with independent agency (and fellow Austin resident) Preacher, ”It’s a Game Changer” marks the first work out of the gate for Sport Clips since being named the brand’s AOR in Summer 2022.
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Sport Clips Haircuts’ professional stylists tackle fades in "The Look" creative competition
Takisha Smoot is the winner among the franchise's 13,000+ stylists
GEORGETOWN, Texas (May 11, 2023)
“The Look” competition invites Sport Clips Haircuts professional stylists to vie for a coveted Top Six finalists’ spot to unleash their creativity on stage before the thousands gathered for the franchise's annual Huddle. This year’s theme “Bald to the Wahl®” threw down the challenge to create those clean fades popular with so many Sport Clips clients using clippers. As the nation's leading haircare franchise dedicated to men and boys, The Look drew entries from stylists who are “the pros in men’s hair” from all parts of the U.S. and Canada.
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