The brand welcomes Horizon Media & Get Engaged agencies and Tracy Ziepprecht to the team
GEORGETOWN, Texas (Dec. 17, 2025) – Sport Clips Haircuts, the nation’s leading haircare provider for men and boys, today announced the addition of Horizon Media and Get Engaged as its new national agency partners, as well as Tracy Ziepprecht to the Sport Clips team as VP of Marketing, Brand. The agency partnerships and the addition of Ziepprecht signal a major step forward in the brand’s strategy to strengthen its brand storytelling, expand social engagement and accelerate growth across consumer and franchise markets.
Following a comprehensive agency review, Horizon Media has been selected as Sport Clips’ national media planning and buying agency, bringing unmatched expertise in audience strategy, performance analytics, and full-funnel media innovation. Leveraging Blu, Horizon's AI-native connected marketing intelligence platform, the agency will deliver precision targeting across Sport Clips' multiple consumer segments while enabling hyper-local planning and execution to support store-level marketing and grand opening efforts. The partnership will support national campaigns, brand-building initiatives, and growth marketing efforts in key markets, designed to reach new consumers and reinforce loyalty among existing guests.
Get Engaged has been named Sport Clips’ national social media and influencer marketing agency, bringing social first, creative, content development and influencer partnerships. Their culture-first approach will help the brand strengthen its voice, scale its social storytelling and deepen connections across social platforms. Within days of launching the partnership, Get Engaged took an already in-market holiday promotion to a new level with fun creative featuring social influencer, The Rizzler.
“These partnerships represent an exciting evolution for our brand,” said Sport Clips CEO and President Edward Logan. “Sport Clips entered the scene in 1993 with a straightforward concept: deliver a championship haircut experience for men and boys in an exciting sports environment – and it continues to grow. I am confident both agencies will help take that momentum further by meeting clients where they are today and look forward to the success they will provide Sport Clips in 2026 and beyond.”
“Sport Clips operates in a unique space where national brand building and hyper-local execution must work in concert,” said Horizon Media President Global Chief Client Officer Gene Turner. “Blu enables us to optimize media investments at both levels simultaneously — reaching the right audiences with precision while adapting strategies market-by-market to drive foot traffic and support franchise growth. This dual capability is essential for brands with Sport Clips' footprint and growth ambitions.”
“The untapped online potential for Sport Clips is tremendous, starting with a renewed social presence that reflects where the brand can go, said Get Engaged Co-Founder Alex Dermer. “Layering in new talent, new forms of storytelling, and thoughtful new media relationships creates an exciting runway for growth. We’re thrilled to support the team in building a voice that feels fresh, relevant, and truly resonant.”
Sport Clips welcomed Tracy Ziepprecht as VP of Marketing, Brand, to the team in November. Ziepprecht will develop a clear brand strategy that connects the internal Sport Clips creative team with the agencies to ensure media and social initiatives align with business objectives to deliver sustainable, long-term growth. In her previous roles with Pollo Campero and Raising Cane’s, she led cross-functional marketing teams and pioneered an in-house creative agency while providing strong creative leadership that elevated brand identities and drove meaningful consumer engagement.
“Tracy has a rare talent for uncovering a brand’s soul and turning it into modern, high-impact storytelling,” said Christina Clarke, Chief Marketing Officer for Sport Clips. “She brings a strong mix of strategic clarity and creative force that will help shape a powerful next chapter for the Sport Clips brand.”
About Sport Clips Haircuts
Founded in 1993, Sport Clips Haircuts is a sports-themed haircutting franchise, which specializes in haircuts for men and boys, offers online check in for clients, and ranks #52 in the Entrepreneur “Franchise 500” for 2025 and was named a 2025 Top Franchise by Franchise Business Review. There are almost 1,800 Sport Clips stores open in the U.S. and Canada. Sport Clips is the “Official Haircutter” of the Veterans of Foreign Wars (VFW), offers veterans preferential pricing on haircuts and franchises, and was ranked #13 in the 2025 Top Franchise for Veterans list by Entrepreneur. Sport Clips is a proud sponsor of NASCAR’s Joe Gibbs Racing team and Minor League Baseball (MiLB).
About Horizon Media
Horizon Media, the largest independent media agency globally, delivers data-driven business outcomes for some of the most innovative and ambitious brands. Founded in 1989, headquartered in New York, and with offices in Los Angeles and Toronto, the company employs 2,400+ people and has media investments of more than $8.5 billion. Horizon Media’s fundamental belief is that business is personal, which drives its approach to connecting brands with their customers and engaging with its own employees, resulting in industry-leading workplace satisfaction levels (Glassdoor). The company is consistently recognized by independent media outlets for its client excellence and has earned several “Best Workplaces” awards reflecting its commitment to DEI and the life and well-being of everyone at Horizon Media.
About Get Engaged
Founded in 2016, Get Engaged is a digital marketing agency that operates at the intersection of brands and entertainment. With offices nationwide and a team of over 100 employees, the agency builds partnerships with some of today’s most relevant brands, platforms, and talent. Get Engaged specializes in campaign ideation, project management, social media management, influencer marketing, paid media, and celebrity partnerships.