GEORGETOWN, Texas (Jun. 2, 2014)
Sport Clips, the nation’s leading men’s and boys’ hair care franchise, is helping celebrate dads in a big way with tips from “Big Biff Brady, All-Star Dad” as a part of its Father’s Day promotion. Big Biff is popping out paternal knowledge nuggets now through June 13. In addition, clients and potential clients will have the chance to share their own wisdom and enter for the chance to win $2,500 cash, an iPad® Mini with Retina Display, iGrill2 and Nest Learning Thermostat.
“Big Biff’s tips are a fun and engaging way for Sport Clips to connect with our clients and others leading up to Father’s Day,” says Martha England, vice president of marketing for Sport Clips. “We’ve taken Dad-humor to a smart and entertaining level that can really resonate with anyone. Look and listen for Big Biff Brady’s tips on-line and on the radio.”
Graphic and copy elements of the promotion allow Big Biff’s crafty language to take on typical dad scenarios and flip them into wise sayings for others to share with the hashtag #BiffTip. To kick-off the promotion, Big Biff says, “It’s time to lose your amateur Dad status!” To enter-to-win through June 13, visit SportClips.com/BiffTips
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