LITTLE ROCK, AR.
A new philanthropy spot by Stone Ward is resonating deeply with viewers and creatives alike for its emotional storytelling and the real-life story behind it.
The television spot, titled “Dream Flight” and created for client Sport Clips Haircuts, explores how family legends, the stories told and retold around tables, in living rooms, and over holidays, become a lasting part of who we are. The idea was sparked by a personal moment inside the agency, when Managing Partner and Executive Creative Director Katy Bartlett-Wake recalled her late grandfather’s habit of sharing the same story about his time stationed in Japan during his military service.
“He told it a million times,” said Bartlett-Wake, “But it never got old. There’s something sacred about the stories we grow up hearing. They become part of our family lore.”
That idea developed into the soul of the campaign. During casting, the creative team found their lead in an actor on his first read. “There was an immediate stillness in the room,” Bartlett-Wake said. “He didn’t just play the part; he was the part.”
The team didn’t know it at the time, but the actor was a U.S. Air Force veteran who had found a second act as a performer. His background closely mirrored the story’s themes. And, just three weeks after wrapping production, he passed away.
“We had no idea this would be his final role,” Bartlett-Wake said. “But now it feels like everything was leading to this moment. His performance gave the story heart. We’re incredibly honored to have worked with him and to help preserve a small part of his story.”
The campaign is true to the veteran-founded Sport Clips brand, known for its philanthropic efforts that support the veteran community.
“This story isn’t just a story, it’s a reflection of who we are as a brand and how we honor our military, retired and present,” said Amanda Palm, Sport Clips director of communications and partnerships. “We believe in giving back to our military in numerous ways. To have this final performance by a veteran is an emotional reminder of just how important the work we’re doing is in saluting those who serve.”
The spot is airing nationally and already generating attention for its storytelling and authenticity.
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About Stone Ward
Stone Ward is a full-service advertising agency with offices in Little Rock, Northwest Arkansas, and Chicago. Founded with a focus on helping good companies succeed and on making a positive and meaningful difference in the communities it serves, Stone Ward is a company of partners who share a passion for creativity and a commitment to “Building Good.” Over the last 40 years, the agency has integrated and evolved its capabilities in research and strategy, advertising and design, media services, public relations and employee engagement, digital development, and social communications; moving picture production through its 360 Filmworks; and print production. For additional information, check out StoneWard.com.