Created in partnership with Preacher, new work finds humor in the disconnect between the rigors of sports and the well-coiffed serenity of Sport Clips
AUSTIN, Texas
In its new national brand campaign, Sport Clips Haircuts, the nation’s leading franchise dedicated to men’s and boys’ haircare, dares to ask the question, “Is Sport Clips better than sports?”
A series of ads created in partnership with AOR Preacher captures fans and players alike having second thoughts about their usual way of experiencing the game. In one, a fan is blasted by a rogue T-shirt cannon. In another, a pitcher regrets plunking a ‘roided-out batter with anger issues. In a third, a football player gets pancaked by half the opposing team. Each ends with the same question: Is Sport Clips better than sports? — while cutting to each guy, fully relaxed, watching the game from his comfy Sport Clips styling chair.
The spots were directed by Zachary Johnson and Jeffery Max of Fatal Farm, known for their offbeat comedic work with brands like Little Caesars, Old Spice, Manscaped, and Pizza Hut.
“Sports have always been a part of our brand DNA. This campaign was a fun way to approach the idea that sometimes sports can be rough for both fans and players. We are leaning into that truth with humor to remind guys that Sport Clips isn’t just a haircut, it’s the best seat in the house,” said Danielle Linden, Senior Director of Marketing, Sport Clips Haircuts.
View a selection of the work here, here and here.
A full suite of ads will run across linear TV, streaming video, radio, and social on properties including Discovery, Adult Swim, TruTV, MLB Network, MLB.TV, ESPN Streaming, and Hulu.
“We all love sports. But there's a side of them that can be anything but relaxing, like getting sacked by multiple 300lb linemen or having to sit next to the most obnoxious fan in the entire stadium. This was a chance to poke at that tension. With Sport Clips, not only do you get to avoid that pain and frustration, you also get to enjoy sports while getting a massaging shampoo and hot steamed towel,” said Chris Vandersall, ACD, Preacher.
Sport Clips named Preacher its AOR in 2022. Earlier efforts have included the “It’s a Game Changer” brand platform launch and the Clear Hat, a viral product collaboration with Lids for National Hat Day that allowed fans to wear a hat while still showing off their new ‘do.
About Sport Clips Haircuts
Sport Clips Haircuts is headquartered in Georgetown, Texas. It was established in 1993 and began franchising in 1995. The sports-themed haircutting franchise, which specializes in haircuts for men and boys, offers online check in for clients, and ranks #52 in the Entrepreneur “Franchise 500” for 2025 and was named a 2025 Top Franchise by Franchise Business Review. There are almost 1,900 Sport Clips stores open in the U.S. and Canada. Sport Clips is the “Official Haircutter” of the Veterans of Foreign Wars (VFW), offers veterans preferential pricing on haircuts and franchises, and was named a 2024 Top Franchise for Veterans by Entrepreneur. Sport Clips provides “Haircuts with Heart” through its annual Help A Hero fundraiser that has contributed $15 million to the VFW; national partnership with St. Baldrick’s Foundation, the largest private funder of childhood cancer research grants; and other national and local philanthropic outreach. Sport Clips is a proud sponsor of NASCAR’s Joe Gibbs Racing team, Minor League Baseball (MiLB), and partners with select NCAA teams. To learn more about Sport Clips, visit sportclips.com.
About Preacher
Preacher is a full-service creative agency based in Austin, Texas. We're spreading the good word for brands we believe in like GMC, Foot Locker, Shake Shack, High Noon, ESPN and Sport Clips Haircuts. For more information visit http://preacher.co.